Artificial Intelligence (AI) continues to break into industries once dominated by humans—especially in media. In 2023, GMA Network launched Maia and Marco, the Philippines’ first AI sportscasters, ahead of NCAA Season 99.

The launch was part of the network’s digital innovation strategy, triggered intense public discussion: Is AI simply a technological aid—or a real threat to human jobs?

GMA’s initiative received mixed reactions. Some welcomed the technological leap, while others raised concerns over AI’s potential to replace people, particularly in roles requiring trust, empathy, and audience engagement.

Countries like China had already introduced AI news anchors as early as 2018. Following this trend, platforms such as Channel 1 and NewsGPT emerged, with the latter branding itself as the first fully AI-generated news channel.

However, these platforms still rely heavily on human oversight. For instance, Channel 1 uses a team to screen AI-generated scripts, select news stories, and prevent misinformation through a strict editorial process. The company even plans to appoint a human editor-in-chief, recognizing that AI still cannot replace certain human responsibilities, including fact-checking.

More than just a tool?

In education, some experts pointed to AI’s unintended consequences. A commentary in Explained.PH cited a study by the Massachusetts Institute of Technology (MIT) showing that over-reliance on AI can weaken critical thinking skills.

However, the commentary argued that the root problem lies not in the tool itself, but in systems that pressure individuals to prioritize speed, polish, and grades over depth and understanding.

Many students now turn to AI not out of laziness, but because of overwhelming academic demands, a trend that also extends into the workplace.

They often face rigid rubrics and tight deadlines that make AI an appealing shortcut for survival in a system that rewards performance over learning.

AI and emotional engagement

Researchers studying digital platforms observed that audiences increasingly form parasocial relationships—or one-sided emotional bonds—with media personalities, including YouTubers, streamers, and influencers.

These connections have grown beyond traditional newscasters. However, whether AI-generated presenters can foster similar emotional attachment remains unclear.

Some experts believe AI personalities may struggle to build genuine connections with viewers, especially when platforms clearly label content as AI-generated.

Transparency could influence how audiences perceive authenticity and emotional depth. While AI can replicate tone and expression, it lacks lived experiences and the personal context that human presenters offer.

Despite advancements, AI still depends on human input. Editorial teams continue to identify stories, conduct interviews, and produce original reporting—tasks that AI cannot independently perform.

Without human-sourced content, AI lacks the material it needs to generate meaningful news coverage. Journalists still play a critical role in gathering and interpreting information, particularly in complex, evolving situations that demand human judgment.

While AI can assist with tasks such as data analysis, script generation, and even drone footage, it cannot yet conduct person-to-person interviews or uncover stories through social interaction. Newsrooms recognize this and continue to integrate AI as a support tool, not a full replacement.

New workplace reality

AI won’t entirely replace people—but it is already reshaping the nature of work. It pushes industries to rethink job roles, redefine skills, and reconsider how they measure value and productivity.

When used responsibly, AI can enhance efficiency and support creativity. But if institutions fail to adapt thoughtfully, they risk relying on technology at the expense of human development and connection.

So, will AI replace people in the workplace? Not completely. But it will continue to transform the way we work—and challenge society to protect the irreplaceable value of human insight, empathy, and engagement.*